Bin Juice with John Lyons
Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.
Episodes
Episodes
7 days ago
7 days ago
10 min
Episode 29 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why your positioning is making you too cheap for the problem you solve, whilst mishearing Rob not actually insulting me.
May 25, 2026
May 25, 2026
11 min
Episode 28 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why before you start demanding more leads, you should fix your follow up processes, whilst politely rejecting the offer of a biscuit.
Apr 16, 2026
Apr 16, 2026
7 min
Episode 27 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how established businesses who still rely on their founders for most of their sales can never scale, whilst enjoying or enduring British springtime.
Mar 19, 2026
Mar 19, 2026
6 min
Episode 26 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how addressing your potential customer directly and not just wanging on about your brand is a winning strategy.
Feb 24, 2026
Feb 24, 2026
9 min
Episode 25 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why growth hacking is inferior to informed marketing.
Jan 15, 2026
Jan 15, 2026
10 min
Episode 24 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.This time, my top three marketing predictions for 2026.
Nov 14, 2025
Nov 14, 2025
10 min
Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.This time, This time, how diagnosis and strategy are essential to developing an effective brand position.
Oct 3, 2025
Oct 3, 2025
7 min
Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.This time, the metrics that matter for SMEs and how to track them.