Bin Juice with John Lyons

Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.
Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.
Episodes
Episodes



Thursday Mar 19, 2026
Bin Juice episode 26, Speak To Your Customers, Not At Them
Thursday Mar 19, 2026
Thursday Mar 19, 2026
Episode 26 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, how addressing your potential customer directly and not just wanging on about your brand is a winning strategy.



Tuesday Feb 24, 2026
Bin Juice episode 25, You Don't Have to Hack if You Know What You're Doing
Tuesday Feb 24, 2026
Tuesday Feb 24, 2026
Episode 25 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time, why growth hacking is inferior to informed marketing.



Thursday Jan 15, 2026
Bin Juice episode 24, My Marketing Predictions for 2026
Thursday Jan 15, 2026
Thursday Jan 15, 2026
Episode 24 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.This time, my top three marketing predictions for 2026.



Friday Nov 14, 2025
Friday Nov 14, 2025
Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.This time, This time, how diagnosis and strategy are essential to developing an effective brand position.



Friday Oct 03, 2025
Bin Juice episode 22, The Metrics That Matter for SMEs
Friday Oct 03, 2025
Friday Oct 03, 2025
Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.This time, the metrics that matter for SMEs and how to track them.



Tuesday Aug 12, 2025
Tuesday Aug 12, 2025
Episode 21 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about being distinctive and distinctive brand assets whilst shouting at a fox.



Friday Jul 18, 2025
Bin Juice episode 20, Stop Being Of Your Category & Stand Out From It.
Friday Jul 18, 2025
Friday Jul 18, 2025
Episode 20 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about distinctive brand assets whilst having a pop at another wannabe binfluencer. The nerve, eh?



Wednesday May 14, 2025
Bin Juice episode 16, AI AI AI bloody AI more bloody AI
Wednesday May 14, 2025
Wednesday May 14, 2025
Episode 16 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.
This time, it's here, it's there, it's every bloody where, AI AI AI bloody AI more bloody AI





