Episode 19 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.This time I will mostly be talking about the fallacy of brand purpose whilst showing off about having done a Tough Mudder. Did I tell you I did a Tough Mudder?

Episode 17 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.With 10 years running a promotions and loyalty agency working on some of the biggest programmes globally, and a stint at The LEGO Group leading on the loyalty proposition for their award winning programme, I know a thing or two about loyalty. But the secret I'm going to share isn't the one usually talked about. Strap in.