Bin Juice Episode 30. Before You Create Demand, You Have to be Choosable.

Before you spend on awareness, you have to be choosable. Episode 30 covers why choosability sits above the top of the marketing funnel, what weak choosability actually looks like in a sales process, why buyers are comparing you against inertia and spreadsheets as much as against competitors, and three questions to ask about your own messaging before you spend another penny on visibility.