What do you do when you're told you're too expensive? Before you touch your prices or your product, you need to know which problem you've actually got. Maybe you are too expensive, maybe they're the wrong customer, maybe they can't see your value or can't tell you apart from the cheaper option, or maybe they were never going to buy. Each one needs a different fix, and only one of them might involve your price.
00:00 Intro
00:34 Flask weather and the premise
01:03 Being told you're too expensive
01:41 Five reasons you look too expensive
02:16 You might genuinely be too expensive
03:10 They don't see your value
04:37 They can't see the difference
05:58 They were never going to buy
06:59 Don't base it on a sample of one
07:29 Why cutting prices trains the market
08:15 Soup, Bovril and bone broth
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