Bin Juice with John Lyons

Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.
Welcome to Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things business, marketing and marketing adjacent. Whilst wearing a hat and sat in front of some bins.
Episodes
Episodes



Thursday Jan 15, 2026
Bin Juice episode 24, My Marketing Predictions for 2026
Thursday Jan 15, 2026
Thursday Jan 15, 2026
Episode 24 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.This time, my top three marketing predictions for 2026.



Friday Nov 14, 2025
Friday Nov 14, 2025
Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins.This time, This time, how diagnosis and strategy are essential to developing an effective brand position.



Friday Oct 03, 2025
Bin Juice episode 22, The Metrics That Matter for SMEs
Friday Oct 03, 2025
Friday Oct 03, 2025
Episode 22 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.This time, the metrics that matter for SMEs and how to track them.



Tuesday Aug 12, 2025
Tuesday Aug 12, 2025
Episode 21 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about being distinctive and distinctive brand assets whilst shouting at a fox.



Friday Jul 18, 2025
Bin Juice episode 20, Stop Being Of Your Category & Stand Out From It.
Friday Jul 18, 2025
Friday Jul 18, 2025
Episode 20 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent. Wearing a hat and sat in front of the bins. This time I will mostly be talking about distinctive brand assets whilst having a pop at another wannabe binfluencer. The nerve, eh?



Wednesday May 14, 2025
Bin Juice episode 16, AI AI AI bloody AI more bloody AI
Wednesday May 14, 2025
Wednesday May 14, 2025
Episode 16 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.
This time, it's here, it's there, it's every bloody where, AI AI AI bloody AI more bloody AI



Wednesday May 14, 2025
Wednesday May 14, 2025
Episode 19 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.This time I will mostly be talking about the fallacy of brand purpose whilst showing off about having done a Tough Mudder. Did I tell you I did a Tough Mudder?



Thursday Apr 10, 2025
Bin Juice episode 17, The Loyalty Secret Nobody Wants to Talk About
Thursday Apr 10, 2025
Thursday Apr 10, 2025
Episode 17 of Bin Juice, the series where I share my thoughts, practical tips and occasional rants on all things marketing and marketing adjacent.Wearing a hat and sat in front of the bins.With 10 years running a promotions and loyalty agency working on some of the biggest programmes globally, and a stint at The LEGO Group leading on the loyalty proposition for their award winning programme, I know a thing or two about loyalty. But the secret I'm going to share isn't the one usually talked about. Strap in.





